We, at London City Guitars & Amps (the “Owner”), care about your privacy and we are thoughtful about the personal information we ask you to provide and the information we collect about you. Only the most necessary data is collected and stored only as long as we have reason to keep it. We aim for total transparency on how and why we gather, use and share (if we do so) your personal information.
Which personal information do we collect?
Automatically-collected information – Device Information
When you visit the Site, like most online service providers, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. Here more info about this:
- Log Information: Like most online service providers, we collect information that web browsers, mobile devices and servers typically make available, such as browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Site.
- Usage Information: We collect information about your usage of our Site. We also collect information about what happens when you use our Site (like page views, support document searches at londoncity-guitars.com and other parts of our Site) along with information about your device (like screen size, name of cellular network, and mobile device manufacturer). We use this information to get to know you better and find out how to improve our Site for you. We get back to this later.
- Location Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Site from certain geographic regions. We may also collect information about your precise location via our mobile apps if you allow us to do so through your mobile device operating system’s permissions.
Why We Use Information
We use information about you as mentioned above and for the purposes listed below:
• To monitor and analyze trends and better understand how users interact with us, which helps us improve our Site and make it easier to use;
• To monitor and prevent any problems with our Site, protect the security of our Site, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of London City Guitars & Amps and others, which may result in us declining a transaction or the use of our Site;
How We Share Information
We do not sell our users’ private personal information and never will. We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:
• Subsidiaries, Employees and Independent Contractors
• Third Parties
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We also use a Security Plugin. When Local Brute Force Protection, 404 Detection, Banned Users as well as White List and Black List are activated, IP addresses are stored in WordPress database (or alternatively in a log file). What’s more, when Network Brute Force Detection is activated, IP addresses are sent to iThemes’ servers to check against their spammer database. Unfortunately, IP logging can’t be deactivated and IPs can’t be anonymized. IPs can only be prevented from being logged by deactivated said functions (or leaving blank said field) and/or processing these IP addresses on grounds of legitimate interest. With the current version logs can only be emptied by manually deleting log files or database entries.
• Legal Requests
We may disclose information about you in response to a subpoena, court order, or other governmental request.
• To Protect Rights, Property and Others
We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of London City Guitars & Amps, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
• With Your Consent
We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so, such as the social media services that you connect to.
• Aggregated or De-Identified Information
We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Site.
• Published Support Requests
And if you send us a request (for example, via a support email), we reserve the right to publish that request in order to help us clarify or respond to your request or to help us support other users. Publishing will not include any personal information about you.
Among the types of Personal Data that this Site collects, by itself or through third parties, there are: Usage Data; Trackers; number of Users; city; device information; session statistics; latitude (of city); longitude (of city); browser information.
Users are responsible for any third-party Personal Data obtained, published or shared through this Site and confirm that they have the third party’s consent to provide the Data to the Owner.
Methods of processing
The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof; processing is necessary for compliance with a legal obligation to which the Owner is subject; processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner; processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party. In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data. Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organisation governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data. If any such transfer takes place, Users can find out more by checking the relevant sections of this document or enquire with the Owner using the information provided in the contact section.
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore:
Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed. Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Displaying content from external platforms and Analytics. For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
Google Analytics 4 (Google Ireland Limited)
Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Site, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualisation service provided by Google Ireland Limited that allows this Site to incorporate content of this kind on its pages.
Font Awesome (Fonticons, Inc. )
Font Awesome is a typeface visualisation service provided by Fonticons, Inc. that allows this Site to incorporate content of this kind on its pages.
The rights of Users
Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following, to the extent permitted by law:
Withdraw their consent at any time
Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it. Users have the right to obtain the erasure of their Data from the Owner. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. Users have the right to bring a claim before their competent data protection authority.
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.
Additional information about Data collection and processing
The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Site or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
Additional information about User’s Personal Data
System logs and maintenance
For operation and maintenance purposes, this Site and any third-party services may collect files that record interaction with this Site (System logs) or use other Personal Data (such as the IP Address) for this purpose.
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the end of this document.
How “Do Not Track” requests are handled
This Site does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honour the “Do Not Track” requests, please read their privacy policies.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
Information Shared Publicly
Information that you choose to make public is… public. That means, of course, that information like your posts and other content that you shared publicly on our Site, are all available to others! Public information may also be indexed by search engines or used by third parties.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we collect and use it like described in the section above and we are not legally required to continue to keep it. For example, we keep the web server logs that record information about a visitor to the Site, such as the visitor’s IP address, browser type, and operating system, for approximately 180 days. We retain the logs for this period of time in order to, among other things, analyze traffic to londoncity-guitars.com and investigate issues if something went wrong on our Site.
While no online service or site can guarantee 100% security, we work very hard to protect information about you against unauthorized access, use, alteration or destruction, and take reasonable measures to do so, such as monitoring our Site for potential vulnerabilities and attacks.
You have several choices available when it comes to information about you:
• Set Your Browser to Reject Cookies: At this time, London City Guitars & Amps does not respond to “do not track” signals across all of our Site. However, you can usually choose to set your browser to remove or reject browser cookies before using londoncity-guitars.com, with the drawback that certain features of the Site may not function properly without the aid of cookies.
• Opt-Out of Google Analytics: We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
• Request access to your personal data;
• Request correction or deletion of your personal data;
• Object to our use and processing of your personal data;
• Request that we limit our use and processing of your personal data; and
• Request portability of your personal data.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at email@example.com. EU individuals also have the right to make a complaint to a government supervisory authority.
Additionally, please note that your information could be transferred outside of Europe, including to Canada and the United States.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that: (1) The use is necessary in order to fulfill our commitments to you under any agreements with you or is necessary to administer your account for example, in order to enable access to our website on your device; or (2) The use is necessary for compliance with a legal obligation; or (3) The use is necessary in order to protect your vital interests or those of another person; or (4) We have a legitimate interest in using your information for example, to provide and update our services, to improve our services so that we can offer you an even better user experience, to safeguard our Site, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our Site, and to personalize your experience; or (5) You have given us your consent for example before we place certain cookies on your device and access and analyze them later on, as described.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org.